The Singing Telegram Goes Digital
This is genius. A brand associated with “days gone by” revitalizes itself without changing it’s identity or trying too hard to be cool (hello “The Shack”). It’s such a simple and clear line from the...
View ArticlePMC's Vendor Spotlight: 1/1 Interview with Digital Marketer Aaron Shapiro,...
With a client roster that read’s more like a Marketers’ holiday wish list, Aaron Shapiro and his global digital marketing agency HUGE have been instrumental in building and developing digitally-driven...
View ArticleWill Google’s Algorithms Drive Dollars Back To Print?
I’m not generally paranoid, and I am a paper lover, but recently I have noticed something very unsettling… Neenah Paper is cyber-stalking me! Over the past few weeks Neenah’s ad words campaign has...
View ArticleCreate a FREE Listing For Your Biz At PrintMediaCentr
I am happy to announce that our revamped Global Print and Integrated Service Directory is up and running! New features include: • Extended listings • Location Map • Adding Social Media accounts •...
View ArticleDoes Your Added Value Proposition Include Worthwhile Content?
Take a look at this cool, and very scary Infographic. This is your online attention competition in real-time. Watch it for 10 seconds and see how many tweets, posts, pins, shares, likes, purchases,...
View ArticleEvery Picture Sells Your Story, Don’t It?
One of the best side-effects of hosting #PrintChat is the ability to see patterns in the chatters responses over time. I have a few topics I reword and ask about now and then to see if there has been...
View ArticleEarning Trust is a Marketing Imperative
Trust. It’s a big topic in the marketing world right now. Google search on brand or marketing trust or “brand trust” and “marketing trust” over the past few months and you’ll see articles in websites...
View Article99,000 Reasons to Click, Learn, Connect and Carry On.
Greetings Citizens of the Printerverse! It has been a crazy month. First off, a massive shout-out to all of the first respondents and health care workers in our families and communities. Once again...
View Article2020 Marketing Trends to Watch For Print Business Growth
COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These changes are not something we can wait out until things return to business-as-usual....
View ArticleSay Bye-Bye to #BlackFriday and Hello to Print Opportunity
For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in malls and stores. When the clock strikes 5 am (or some ungodly hour before dawn)...
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